The often-used phrase “content is king” may sound passé to you, but the truth is content is as relevant, if not more, in the modern marketing scenario. Content marketing focuses on the creation and distribution of valuable, relevant, and consistent content to bring in and retain the target audiences by building a strong relationship with them.
Digital content, including blogs, audio, and videos, rule the internet. Of all the mediums, podcasts seem to be the most popular, with consumers in the US alone listening to 15 billion hours of podcasts in 2021. It is often difficult to come up with meaningful, exciting, and innovative content on a consistent basis.
This is where content creation tools and content authoring tools come into play.
What are Content Authoring Tools?
Content authoring tools are AI-powered software that helps businesses create different types of content for their marketing initiatives. These tools are a boon to content creators who might find themselves overwhelmed by the constant pressure to come up with engaging and helpful content for their audiences.
Content authoring tools can help you find out what your target audience finds relevant, how to design and publish engaging content, and how to package and market your content.
Using good content creation tools can help your business thrive in multiple ways.
Role of Content Authoring Tools in the Future of Marketing
Good content authoring tools hold immense value in the designing and implementation of a sound content marketing strategy. Businesses get to enjoy the following benefits as a result of employing suitable content creation tools.
Streamlining the Content Strategy
Content authoring tools help you streamline the entire content strategy process workflow.
According to a Semrush survey, 78% of companies that reported successful content marketing had a documented content marketing strategy.
Tools are available for specific task automation, and you can start with automating one step at a time until the entire process is streamlined.
Improve Your Social Media Traction
If you struggle to consistently create viral and engaging social media content, then it is time to put content authoring tools to use.
You can easily create high-quality, engaging content consistently with the help of these tools and thereby ensure better social media traction.
Build Audience Trust
As content continues to be highly relevant in the modern-day marketing scene, it becomes imperative to churn out helpful, informative, and credible content every day.
Creating and publishing high-quality content on a regular basis helps foster a long-lasting relationship with the audience and builds trust.
Enhances Productivity
AI-driven content authoring tools can greatly enhance the productivity of your content creation team. As more routine tasks in the content creation process are automated, your team gets to focus all their time and energy on the creative aspects.
This saves time and enhances your team’s productivity.
Better Lead Generation
Ensuring that your business is creating exciting content on a regular basis is a good way of engaging your audience.
When your target audience trusts your businesses and engages with the content, there is a high chance of them purchasing from you in the future.
Improved Conversions with Original Content
It is a highly competitive market out there. In the times of stock images, original content stands out and is likely to bring in more traffic.
Content authoring tools can help your team create original and innovative content with a high chance of audience engagement and conversions.
More Visibility Due to SEO
Businesses that publish and share good quality content consistently perform better on the SEO front. With sound content authoring tools, you can create great original content that is likely to make the best of your SEO efforts.
Implementing strategies like the cluster/pillar model can help your business rank higher in search engines.
Save Money
Using content authoring tools helps streamline the content creation process, thereby eliminating the need to employ people for routine and redundant tasks.
These tools also help you make the best of your advertising and marketing expenses and help you save money in the long run.
What Are Some Popular Content Authoring Tools?
There are several good content authoring tools available that you can use. Some are free, while you need to pay a nominal amount to use others.
Google Trends
One of the most popular online tools used by content creation teams, Google Trends, helps you understand the popularity of a search term, keyword, or topic among Google users.
It gives you insights into the day’s relevant content and is ideal for those who post new content daily.
Moz Keyword Explorer
This is an awesome tool for checking what keywords to use for site content and blog pages.
Enter phrases and terms into Moz Keyword Explorer, and it will give you keyword suggestions along with a SERP analysis of the different keywords.
Canva
Creating catchy visual content can be quite challenging. Canva is a wonderful tool that makes it easy to design posters, social media posts, fliers, and other types of visual content.
The free version comes with a wide range of photos, icons, images, and hundreds of fonts. You can easily start designing your content with ready-to-use design layouts.
Grammarly
As anyone who creates textual content would know, editing is an important aspect of creating impeccable blog posts and articles.
Grammarly is a content authoring tool that can correct over 250 kinds of grammar, spelling, and punctuation errors in your copy. It is an automated proofreading platform that is very easy to use.
Trello
Managing content creation as a team could get complicated without having good content authoring tools.
Trello is a smart online tool that helps your team members collaborate, share, and create an editorial calendar for whole teams. Use this tool to organize projects and manage workflows.
How Can Hurix Help You in Your Content Creation Journey?
As a business owner or the leader of a busy content creation team, you would understand the significance of publishing top-notch, consistent content across platforms, streamlining your work processes, and optimizing your SEO efforts.
At Hurix Digital Solutions, we are committed to developing creative and innovative solutions to help you scale your business. We offer eLearning solutions, digital content marketing, design and animation services, and cutting-edge mobile solutions.
Would you like to upgrade the way you create content and boost your business growth? Get in touch with our Hurix Digital Solutions team to learn how we can work together to create amazing results.